In 1989, Iakov founded IN Jewelry, a family-founded jewelry house, with a vision for exceptional artistry and a strong sense of integrity. He believed in crafting jewelry with care and honesty, holding himself to the highest standards. Inspired by his love for his wife, Nunu, he poured his passion into creating pieces that blended modern style with luxurious craftsmanship.
The initials 'IN' became the brand's symbol, representing their bond and Iakov's commitment to ethically sourced materials and detailed hand-finishing. He envisioned crafting jewelry that would stand as timeless treasures, passed down through generations.
Today, we, as a family, carry on his legacy by crafting bespoke pieces that reflect your personal story, ensuring every detail honors his original vision.
Be alive with IN
Our Mission
Our mission is to create jewelry that feels uniquely personal. We believe jewelry should tell the wearer's story and reflect their individual style, designed to be cherished for generations.
Inspired by founder Iakov's love for his wife, Nunu, and his dedication to beautiful, master-crafted pieces, we create designs that are deeply personal and reflect the wearer's essence.
Our Vision
Our vision is to empower individuals worldwide to express their authentic selves through the transformative art of timeless jewelry.
As a global symbol of love and elegance, we inspire and empower. Through exceptional craftsmanship, unwavering quality and innovative design, we build a lasting legacy for generations.